Blog & Guides

Umami vs Cloudflare Web Analytics

Compare Umami Analytics with Cloudflare Web Analytics across privacy, event tracking, goals, funnels, Core Web Vitals, pricing, self-hosting, and data ownership.

Umami vs Fathom

Compare Umami with Fathom across privacy, open source, self-hosting, data ownership, ease of use, and cost. Find out which privacy-focused analytics tool is right for you.

Umami vs Matomo

Compare Umami with Matomo across privacy, features, self-hosting, ecommerce, funnels, licensing, and ease of use. Find out which open source analytics platform is better.

Umami vs Plausible Analytics

Compare Umami with Plausible across privacy, features, pricing, self-hosting, events, funnels, and ease of use. Find out which is better in 2026.

Umami vs PostHog

Compare Umami with PostHog across privacy, features, product analytics, self-hosting, pricing, and ease of use. Find out which is better in 2026.

Umami vs Google Analytics

Compare Umami with Google Analytics across privacy, features, pricing, and ease of use. Find out why developers are switching.

Self-Hosted vs Managed Umami

Should you self-host Umami or use a managed service? We break down cost, effort, reliability, and features of each approach.

How to Self-Host Umami

Step-by-step guide to deploying your own Umami instance with Docker, PostgreSQL, Nginx, and SSL. Complete with production tips.

How to Add Umami to WordPress

Step-by-step guide to adding Umami Analytics to WordPress using WPCode, a child theme, or Google Tag Manager. Includes verification and troubleshooting.

GDPR Compliance for Analytics

Complete guide to GDPR requirements for web analytics. Learn how privacy-first analytics simplifies compliance and protects user data.

How to Use Umami Analytics in a Shopify Store

Step-by-step guide to using Umami Analytics with Shopify to track visitors, product interactions, add-to-cart events, purchases, funnels, and campaigns.

How to Set Up Event Tracking in Umami

Step-by-step guide to setting up event tracking in Umami Analytics. Track button clicks, form submissions, downloads, video plays, and more.

Umami Heatmaps

Learn how to enable and use Umami Heatmaps to visualize how visitors interact with your website and turn interaction patterns into actionable improvements.

Umami Session Replays

Learn how to enable and use Umami Session Replays to watch recordings of real visitor sessions and turn behavioral evidence into actionable insights.

Cohorts in Umami Analytics

Learn how to group users into cohorts based on the actions they took and compare how different audiences behave over time in Umami Analytics.

Umami 3.4 Is Here

What's new in Umami 3.4, including Annotations, Model Context Protocol (MCP) support, API key management, a new typed API client, expanded analytics APIs, and more.

How to Track Revenue in Umami

Step-by-step guide to tracking revenue in Umami Analytics using tracker functions and data attributes, including how to create a Revenue insight to connect website activity with financial performance.

Umami Goals: Track Conversions

Learn how to use Goals in Umami Analytics to track website conversions by measuring the percentage of users who complete a viewed page or triggered event action, so you can measure what matters.

Set Up Two-Factor Authentication in Umami

Step-by-step guide to securing your Umami dashboard with two-factor authentication, including configuring the TWO_FACTOR_ENCRYPTION_KEY, enrolling accounts, backup codes, and enforcing 2FA for users and teams.

How to Use Umami Analytics With Your AI Agent Using MCP

Learn how to connect an AI agent to Umami Analytics using MCP. Ask natural-language questions about traffic, pages, events, funnels, goals, revenue, and Core Web Vitals.

Umami Analytics Dashboard Walkthrough

Complete walkthrough of the Umami Analytics Dashboard. Learn what each metric means and how to use visitors, pages, events, campaigns, and filters to make better decisions.

Why Umami May Be the Best Web Analytics for Simplicity

Why Umami Analytics is one of the simplest web analytics platforms: minimal setup, a clear dashboard, privacy-first design, cloud vs self-hosting, and how it compares with Google Analytics 4.