Blog & Guides

Guides and articles about Umami analytics, self-hosting, GDPR compliance, and privacy-first web analytics.

Umami vs Fathom

Compare Umami with Fathom across privacy, open source, self-hosting, data ownership, ease of use, and cost. Find out which privacy-focused analytics tool is right for you.

Umami vs Matomo

Compare Umami with Matomo across privacy, features, self-hosting, ecommerce, funnels, licensing, and ease of use. Find out which open source analytics platform is better.

Umami vs Plausible Analytics

Compare Umami with Plausible across privacy, features, pricing, self-hosting, events, funnels, and ease of use. Find out which is better in 2026.

Umami vs PostHog

Compare Umami with PostHog across privacy, features, product analytics, self-hosting, pricing, and ease of use. Find out which is better in 2026.

Umami vs Google Analytics

Compare Umami with Google Analytics across privacy, features, pricing, and ease of use. Find out why developers are switching.

Self-Hosted vs Managed Umami

Should you self-host Umami or use a managed service? We break down cost, effort, reliability, and features of each approach.

How to Self-Host Umami

Step-by-step guide to deploying your own Umami instance with Docker, PostgreSQL, Nginx, and SSL. Complete with production tips.

How to Add Umami to WordPress

Step-by-step guide to adding Umami Analytics to WordPress using WPCode, a child theme, or Google Tag Manager. Includes verification and troubleshooting.

GDPR Compliance for Analytics

Complete guide to GDPR requirements for web analytics. Learn how privacy-first analytics simplifies compliance and protects user data.

How to Use Umami Analytics in a Shopify Store

Step-by-step guide to using Umami Analytics with Shopify to track visitors, product interactions, add-to-cart events, purchases, funnels, and campaigns.

How to Set Up Event Tracking in Umami

Step-by-step guide to setting up event tracking in Umami Analytics. Track button clicks, form submissions, downloads, video plays, and more.

Umami Heatmaps

Learn how to enable and use Umami Heatmaps to visualize how visitors interact with your website and turn interaction patterns into actionable improvements.

Umami Analytics Dashboard Walkthrough

Complete walkthrough of the Umami Analytics Dashboard. Learn what each metric means and how to use visitors, pages, events, campaigns, and filters to make better decisions.